Hello Authors, Bloggers & Readers! 

Welcome to Hot Damn Book Tours where we offer fun, fresh HOT book and blog tours, events and promotional images that help authors promote their books and give bloggers and readers the opportunity to meet their future-favorite authors!

Why a Virtual Blog Tour?

You’ve probably heard that virtual book tours are a great way to promote books, but did you know that there are several different ways to showcase authors and their books through a virtual tour?

Virtual book tours can include book reviews, guest posts on blogs, interviews on podcasts or radio shows, social network events, contests, book giveaways, and more. These tours are sometimes called book blog tours or virtual author tours or abbreviated as VBT.

Tours are often done as part of the launch of a new book, but they can be successful any time after the book is published. They are just as effective for fiction and nonfiction books — only the venues and the type of content will vary.

Types of Virtual Book Tours

A traditional virtual book tour typically lasts about one to three weeks, with a different tour stop each day. Original content is provided to each tour host and you can continue promoting the tour stops even after the tour is over.

A short “Blitz” tour of one day on lots of blogs is designed to push up the book’s sales rank on Amazon within a short period of time. One option for this type of tour is to provide all of the blog owners with standard content, rather than providing unique content to each blogger. The content could be a book excerpt, an author interview, or a book review by the blog host.

You can also design an entire tour around social media, or mix social media appearances with other tour stops on blogs, podcasts and the Hot Damn radio show. Social media tour events can include Twitter chats, organized Facebook Parties and Book Trailers.

Another strategy for a virtual book tour, especially during a book launch, is to combine a tour with an “Amazon bestseller campaign.” In these campaigns, people who buy a book during a certain time frame receive bonus gifts from the author or from JV partners who contribute bonuses and help promote the event.

No matter what type of virtual book tour you plan, it’s important to be well organized and to get started with the planning at least (preferably) two months in advance, if possible.

Many authors measure the success of a blog tour by how many books they sell. (Be sure to look at your KDP, Nook, or Smashwords dashboard before you embark on a tour so you will have a point of comparison.) But there are other ways to measure success.

Getting your name out there is important, not just for your current book, but for future books. One way to determine if your blog tour is increasing your visibility is to sign up for Google Alerts, and create alerts for your name and for your book title. You can compare how often you are mentioned before and after the tour. Keep tracking to see if the buzz continues, and when it starts falling off. That will give you a time frame for how successful your tour has been, and it will allow you gauge the success of your other promotions. What you want to see is steady conversation about you and your book for several weeks prior to the release, and a couple of weeks after. (Don’t forget to arrange for pre-orders. Amazon offers that feature as does Smashwords.)

Increased traffic to your blog and/or website is also a measurement of success. How many people visit your website during the tour, and are they following? (If you don’t already have an email sign-up feature for your blog or website, now would be the time,) Followers are your fans! Don’t be shy about sending them your news.

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